I am an identity designer, photographer, curator and a conscious entrepreneur.

When creating solutions, I give myself total freedom regarding what can be used as a resource or an inspiration. Solutions can be found everywhere; nature can influence technology, fashion can influence architecture, poverty can influence the affluent. You can't rule anything out.

Selected Awards & Publications

Choi's Publications | Published Shell Motor Oil in Packaging Design 03
Dieline Awards | Silver for Shell Motor Oil Packaging
CMYK 50 Top 100 New Creatives | Gold for Lord of the Flies Book Cover
CMYK 49 Top 100 New Creatives | The Watcher Photograph
CMYK 46 Top 100 New Creatives | Gold for Asian Schoolgirls Photograph
Art Directors Club Houston | Silver for The Watcher Photograph
Art Directors Club Houston | Merit for Old Lady Meat Photograph